From Radio Gamma 5, November 4, 1999, from 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999110448track01.mp3 Appointments. [6'18 "] Report on the lecture hall in the range 5: Witchcraft and Paganism Polytheistic, rape and pederasty [all the money was paid to the Radio] http://www.stregoneriapagana.it/infamianove.html and threats Christian. [16'22 "] Chaldean Oracles. Book of Porphyry against the Christians. [20'04 "] Cardinal" condemned Galileo because it showed us his views. " [23'36 "] Fragment 121. Approaching the fire. [25'20 "] Fragment 122. [26'52 "] Fragment 123. Fragment 124. [30'20 "] Fragment 125. Free lamps. http://www.federazionepagana.it/oracoli05.html . [34'40 "]" To the devil you ... "I understand the destruction of human beings. [37'10 "Fulvio from Vicenza]" Because I'm fucked, you must be miserable like me. " [39'40 "]" ... You are beautiful? Are you married?. I go to Padre Pio, de me permission to pray for you people hip ?...". [40'48 "Marco Marghera]. This transmission is a success because ... [43'34 "Alberto] Pope in India and book Vicars of Christ. [45'24 " Henry] "... other than Christianity" Christians, read your scriptures or ... [47'36 "]" Jesus resurrected Lazarus, "there are positive things in Jesus Christ" and the trial of Jesus as described. [52'04 "Ivan]" Jesus Christ never existed and why they cite as true? ". [53'16 "]" How old ghetu ?...". [54'50 "Luisa] To say that God is good when there is a challenge to the criminal history of Christianity. You have scarred a man who has become eternal. "Louise's dad was a BIG". [64'00 "]" ... be ashamed. " [64'46 "Andrea] Apprentice. [65'30 "Laura" good anti-clerical "] scarring of the dying and the" respect "for Christians. [76'00 "Irma] Examples of" than "Christian. [84'24 "]" "annihilate the ego" and all the criteria of death. http://www.federazionepagana.com/radiopagana/1999110448track01.mp3
From Radio Gamma 5, November 11 1999, 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999111148track01.mp3 The space was occupied by the phone calls from Christians "omnipotent" by the pigs. [4'50 "] Stop the manufacturers of heroin. [8'58 "] Crespano Conference" Philosophy trialist Mario Graziadei. [11'26 "] Tonight" Polytheistic Paganism, rape and pederasty. " [12'18 "] Chaldean Oracles. Fragment 126. The torch. Nerio and Fury. [14'38 "] Fragment 127. Soul intact. [16'16 "] Fragment 128. Pietas. [19'18 "] Fragment 129. Save the mortal shell. [21'26 "] Fragment 130. The Moira. [26'32 "] Fragment 131. The Bean. [28'32 "] Fragment 132. Keep silence. [37'46 "and 48'06"] Bepi Bisetto "Virgin sacrifice and rose broken" and the human sacrifices made by true Christians. [40'50 "] was arrested because it helps her granddaughter to pee. [41'38 "] Spread of phobia sexual abuse of children and vulnerable people. [46'30 "] bankruptcy because the subjection of the jubilee has failed. [47'50 "] Missionaries in India. [51'10 "]" Charity to purchase conversions. [51'46 "] "Threats to the Pope" and conversions in India, "How to preach the Catholic religion." [58'10 "] The freedom according to Christianity. [61'30 "]" Asia needs Jesus "and the cowardice of the missionaries. [63'54 "] The people buying the Christians and other perversions. [67'40 "] seek in religion something useful exposing their ideas is another thing people buy. [70'52 "] Jerusalem Church built by destroying a sacred grove and temple of Adonis. [71'10 "] No religion in the past was called" Pagan politics "and not the rubbish charged! [74'20 "]" You're both demons you people. " [74'30 "Luigi] ethical principles. [Various measures of noise "urgent call to the number ..."]. [80'18 "Simon]" It will not be this generation .... " http://www.federazionepagana.com/radiopagana/1999111148track01.mp3
From Radio Gamma 5, November 11, 1999, 7:00 p.m. to 8:00 p.m.. http://www.federazionepagana.com/radiopagana/1999111148track02.mp3 Communication for Christians to listen. [2'50 "] witchcraft Polytheistic rape and pederasty. Introduction .- [6'52 "] conception of Paganism in Christianity as opposed to human Polytheistic .- [10'28 "] The social system of the human Pagano Polytheistic .- [13'26"] The human being is Christian, the subject of possession .- [19'50 "] L 'Pagano Polytheistic human being: the subject of law .- [22'34 "] pederasty as a divine element in Christianity .- [28'52"] rape as an exercise of possession in Christianity: the family of the family roles of individuals .- [ 35'04 "] Remove the horror of becoming a Catholic Christian to build the infinite magic of change. http://www.stregoneriapagana.it/infamianove.html . [41'08 "] Utopia. [48'20 "and 53'52"] Cristiano transmission-blocking. [49'40 "]" Purgatory is a place there but the spirit of "Wojtyla's dying. [50'24 "] priest convicted of sexual harassment. [51'58 "] In the former jail 10 year old child who wanted justice. [52'54 "Gino] luminous body. [60'28 "] Suicide resurrected after the flash with the photo. http://www.federazionepagana.com/radiopagana/1999111148track02.mp3
Salman Rushdie's "Darwin to the test in Kansas" and the preparation of individuals to drugs.
Radio Gamma 5, 18 November 1999. 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999111848track01.mp3 Philosophy trialist "in Crespano Graziadei Mauro del Grappa. [2'34 "] Internet http://www.federazionepagana.com/radiopagana/sitireligionepaganapoliteista.htm . [7'24 "] Chaldean Oracles. Fragment 133. Ruthlessness. [12'10 "] Fragment 134. [15'22 "] Fragment 135. Being sick of vital energy cans. Knowing how to stop the internal dialogue and the Staff of the Witch http://www.stregoneriapagana.it/crogiolo1.html . [24'42 "] Enlightenment: War between those who wanted to push the boundaries of reason and those who wanted to impose the ghosts to reason. [26'50 "] Fragment 136. [31'10 "] Fragment 137. "Whale ... a messenger." http://www.federazionepagana.it/oracoli05.html . [36'40 "] The place of 3 years of broadcasting for the construction of the pagan religion Polytheistic. [39'30 "] truth and freedom are opposites. [42'10 "] We Pagani http://www.federazionepagana.it/noipagani.html . [45'14 "] Farewell to whip a high school English. [46'12 "] include any person in India. [47'26 "]" Let's get married on time "and the family of terror built with children on their knees. [51'40 "] Salman Rushdie" Darwin to the test in Kansas "and the preparation people to take drugs. [54'54 "] Priest Thief volumes. [55'14 "] The DS part in the game of the people brought to its knees. [59'00 "] Pius XII, the arm of the Nazis. [60'14 "]" The Pope on remessione of sins "the butcher of Sodom and Gomorrah is the substance. [63'14 "] We claim priest arrested for sexual assault. [63'42 "] Blessed impostor counterstory of Padre Pio. Mario Guarino. Ed chaos. [64'30 "] Abortion, a weapon against crime. [66'24 "] Fire of Waco, the construction of sensationalism. [68'54 "] The ideology of Christian Truth ... 8 dead by the armed wing of Christianity. [73'10 "]" Who put you there? ". [73'30 "]" The church apologizes for priests complacent. " [73'58 "] The teaching of" religion. " [78'14 "]" ... exaggerates the terminology. " [80'50 "] I live because ... http://www.federazionepagana.com/radiopagana/1999111848track01.mp3
Enlightenment: War between those who wanted to push the boundaries of reason and who wanted to impose the ghosts to reason.
Radio Gamma 5, November 18, 1999, 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999111848track01.mp3 Philosophy trialist "in Crespano Graziadei Mauro del Grappa. [2'34 "] Internet http://www.federazionepagana.com/radiopagana/sitireligionepaganapoliteista.htm . [7'24 "] Chaldean Oracles. Fragment 133. Ruthlessness. [12'10 "] Fragment 134. [15'22 "] Fragment 135. Being sick of vital energy cans. Knowing how to stop the internal dialogue and the Staff of the Wizard. [24'42 "] Enlightenment: War between those who wanted to push the boundaries of reason and those who wanted to impose the ghosts to reason. [26'50 "] Fragment 136. [31'10 "] Fragment 137. "Whale ... a messenger." http://www.federazionepagana.it/oracoli05.html . [36'40 "] The place of 3 years of broadcasting for the construction of the pagan religion Polytheistic. [39'30 "] truth and freedom are opposites. [42'10 "] We Pagani http://www.federazionepagana.it/noipagani.html . [45'14 "] Farewell to whip a high school English. [46'12 "] include any person in India. [47'26 "]" Let's get married on time "and the family of terror built with children on their knees. [51'40 "] Salman Rushdie" Darwin to the test in Kansas "and the preparation of individuals to drugs. [54'54 "] Priest Thief volumes. [55'14 "] The DS part in the game of the people brought to its knees. [59'00 "] Pius XII, the arm of the Nazis. [60'14 "]" The Pope on remessione of sins "the butcher of Sodom and Gomorrah is the substance. [63'14 "] We claim priest arrested for sexual assault. [63'42 "] Blessed impostor counterstory of Padre Pio. Mario Guarino. Ed chaos. [64'30 "] Abortion, a weapon against crime. [66'24 "] Fire of Waco, the construction of sensationalism. [68'54 "] The ideology of Christian Truth ... 8 dead by the armed wing of Christianity. [73'10 "]" Who put you there? ". [73'30 "]" The church apologizes for priests complacent. " [73'58 "] The teaching of" religion. " [78'14 "]" ... exaggerates the terminology. " [80'50 "] I live because ... http://www.federazionepagana.com/radiopagana/1999111848track01.mp3
Maria Stella Conte "So small and so depressed children asking for help"
Radio Gamma 5, November 25, 1999, 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999112548track01.mp3 Internet. Jesus of Nazareth infamy human http://www.federazionepagana.it/indicemale.html [5'36 "]" The biggest centers of heroin smuggling are the parishes of the speakers and the construction of the need for heroin . 8 / 1000 is the large number of heroin users in Italy. [13'02 "18'22" 24'56 "and 47'16"] Maria Stella Conte "So small and so depressed children asking for help" http://tinyurl.com/lbhzyj . [14'06 "] Pastor Valle San Floriano and growing despair. [15'30 "] Catholic Action" is directed by magicians because we lack of catechesis. " [20'56 "] The construction of dependence on children. [23'56 "]" Sin ". [29'06 "] People like a flock of" good shepherd ". [34'50 "] What does it mean to put knee in a child. [39'46 "]" I want to die and the parents do not know "the children of Catholics have strong suicidal tendencies. [41'34 "] The religious freedom according to the monotheists. [44'16 "] Kaino and Abel. [49'08 "] The art of magic is the ability to transform themselves and the Christian black magic. [59'40 "]" Do you use heavy words to facts not relevant criminal "actions have repercussions in 30 years. [61'02 "and 63'06"] How to "preach" the Christian religion. [62'40 "] organized to insult Christians. [65'24 "] A doped" The Christianity or drugs is the same thing. " [66'48 "Giampaolo] I'm building an eagle with the color" man must feel unhappy "according to the Christians without their god. [69'14 "Pagnin] Jews wear imposed by the Christians. [71'16 "] Catholics to Jews," I give you money and you give him to wear for me "and the visionary of Clinton. [73'06 "Marco] Ghetto of Venice and the" miracle of the leg grew back "by Vittorio Messori. [77'40 "] organized to sabotage the show" Magic, Witchcraft and Paganism "by Radio Gamma 5. [78'44 "]" You're both dirty criminals " thanks. [79'20 "]" ... you do not know the Bible ... I'd tell you ... I'm in love with Jesus ... "I speak of the Bible because it is the destruction of humanity. [83'40 "] Dialogue in a place where the priest pays a price for its claim and I'll pay a price for my statements. http://www.federazionepagana.com/radiopagana/1999112548track01.mp3
The ruthlessness, means and ends. San Francesco in exaltation of extermination. Fees for the torture of people ...
December 2, 1999. Radio Gamma 5 from 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999120248track01.mp3 The ruthlessness, means and ends. [12'46 "] St. Francis in glorification of mass murder. [16'40 "] Fees for the torture of people. [19'20 "] Manifesto against rationalism and reason http://www.stregoneriapagana.it/ragionerazionalismo.html [20'32"] Chaldean Oracles. Fragment 138. The region of the messengers. [24'50 "] The need to reconstruct the pagan religion Policy and not to be THE place your feet on the head. [38'06 "] Fragment 139. [39'16 "] Fragment 140. [42'12 "] Fragment 141. http://www.federazionepagana.it/oracoli05.html . [47'56 "] The stories that take care James Hillman. [53'44 "] Plato with children. [55'30 "] Atheists" Do you believe in magic! "The atheist believes in black magic. [57'10 "] Science and the absolute. Herod. [64'20 "] Birth of Christianity. [66'58 "] helicopter aircraft mechanic. [68'40 "Renato da Bassano]" I believe in God. " [69'42 "raspberry]. [70'00 "and 73'36"] risk Jubilee attacks of satanism (but only Christians). [71'00 "] body light and courage to face life. [76'08 "] Where could he could not destroy Attila the jubilee. http://www.federazionepagana.com/radiopagana/1999120248track01.mp3
"Monument to the unborn children" and other ramblings of the Bishop of Aquila Mario Peressini
December 9, 1999. Radio Gamma 5 from 15:00 to 16:30 http://www.federazionepagana.com/radiopagana/1999120948track01.mp3 Chaldean Oracles, fragment 142. The shape of the gods. [9'30 "] Fragment 143. [12'20 "] Fragment 144. [15'00 "] Fragment 145. [16'54 "] Fragment 146. Birth of the luminous body. http://www.federazionepagana.it/oracoli05.html . [23'00 "] The counter is Christianity. [31'14 "] Toto Who Lived Twice," The Truth of Faith Christian and threats. [35'30 "]" At the movies are the values \u200b\u200b"Wojtyla. [38'06 "] Indro Montanelli on euthanasia. [40'28 "] In Kenya, the Vatican church condoms against AIDS. [42'44 "] The church in France, the Vatican is opposed to the morning-after pill. [44'42 "] The Church applies the" Message of Christ. " [45'48 "]" Monument children ever born "and other ramblings of the Bishop of Aquila Mario Peressini http://ricerca.repubblica.it/repubblica/archivio/repubblica/1991/12/29/ora-bambini-mai-nati-hanno-il. html . [47'50 "] Fighting continues between the Catholic Church and social systems" Sex leads to cancer "and the difference between Catholic morality and moral Pagana http://www.federazionepagana.it/indicemale.html . [53'32 "Domenico da Bassano]" toxic cloud in Marghera and the mental level of a Christian. [55'00 "]" An unthinking second Cardinal Martini. " [55'48 "Rosanna] Finding solace after the death of person nearby. [61'36 "Guido] Parabola and the devil. [63'34 "Marco] roots in common with Christianity, Paganism and the description of evil. [68'28 "Rita] devils, demons and Satan. [72'36 "] Christian God is a description of why the criminal transfer in humans. [73'50 "] The Word of God Christian. [74'26 "Domenico da Bassano] The extermination camp must recognize before it is built. [77'34 "] The best reporter for the jubilee as it is not naked. [78'36 "] robes Free to businesses in Prato. http://www.federazionepagana.com/radiopagana/1999120948track01.mp3
December 16, 1999. Radio Gamma 5 from 15:00 to 16:30 http://www.federazionepagana.com/radiopagana/1999121648track01.mp3 Beltane in Jesolo. The differences in Paganism. [18'40 "] Chaldean Oracles. Fragment 147. Repetition. [22'10 "] Fragment 148. Voice of Fire. [42'46 "] Fragment 149. Invoking his power to be. [27'56 "] Fragment 150. Names do not change them. [38'50 "] Fragment 151. Gatherings. http://www.federazionepagana.it/oracoli05.html [41'34 "] indignation at those who blocked the development of life. [42'24 "]" The love and humor, notes for a medical history of sex and perversion of Christianity. [43'50 "] actresses nude calendar to" steal her man " Christian and obscenity. [46'26 "] Secularism tolerant of the extermination camps. [49'44 "] A three Catania violence to a mentally handicapped, thanks to the Catholics" If you ask aborted bury him "a priest and Gnocchi. [55'50 "]" Witchcraft does not stop the bullet. " [57'30 "] The first crime is the Christian God and the meaning of speaking in parables. [61'50 "] Martha and Mary in the teachings of Jesus [63'40"] The proof of the existence of God Christian "The Bible says". [64'24 "Cristina] Zaratrusta" When I dance is a God who dances ", and Dionysus. [66'12 " Marialucia from Treviso] nuns in convents were allowed to have an abortion and another good Christian Stepinac. [68'04 "Marusca]. [71'04 "] Cardinal billionaire friend. [76'56 "] Other religions. http://www.federazionepagana.com/radiopagana/1999121648track01.mp3
CIRS Conference in Treviso Beppi Bisetto "In the maze of sects" in exaltation of the religion of human sacrifice
December 23, 1999. 15:00 to 16:30. From Radio Gamma 5 http://www.federazionepagana.com/radiopagana/1999122348track01.mp3 CIRS Conference in Treviso Beppi Bisetto "In the maze of sects" in exaltation of the religion of sacrifice and nerve gas in Tokyo subway (Supreme Truth). [10'47 "] Human Sacrifice Numa and Valeria. [16'16 "] The dinner musso. [19'18 "] Christianity is human misery. [24'08 "] Fantasie Bepi Bisetto and Cecilia Gatto Trocchi and his sacrifices of little dogs live. [28'04 "] Abolition of the crime of plagiarism to protect the Catholics. [29'56 "] Oracles Chaldean. Fragment 152. [30'34 "] 153 The Fragment Teourgo. [34'10 "] Fragment 154. Going in a pack. [35'50 "] Fragment 155. Unbending intent. [38'18 "] Fragment 156. Dogs for no reason. [39'50 "] Fragment 157. Beasts of the earth. [41'36 "] Fragment 158. Do not leave the mortal remains to the brink. http://www.federazionepagana.it/oracoli05.html . [45'50 "] Victory in Witchcraft. [47'02 "] Beltane in Jesolo. [48'44 "] Merry Solstice and the destruction of the Domus Aurea. [51'00 "] priest and curate genocidal Rhuanda in Florence. [52'50 "] In the gazette short article is to pedophile priest but for Satan is 2 pages. [54'56 "] The description of the monotheistic religions are evil. [57'46 "] in the Catholic Church there is no betrayal of Christ's message. [59'38 "]" It 's been a crusade conducted by the church on girl 13 years .... " [61'45 "] Women circumvention by Wojtyla. [62'48 "]" The gospel should not be interpreted, it should be done ... "[66'50"] Emanuele Severino "Church and freedom do not get along ...." [68'12 "] We are proud that the construction of life is important. [69'10 "] Nietzsche's superman. [71'40 "] Fascism and Nazism were Christian http://www.federazionepagana.it/nazismo01.html http://www.federazionepagana.it/nazismo02.html http://www. federazionepagana.it/nazismo03.html . [72'14 "] For a description of the evil Christian. [73'34 "and 78'56"] "... it goes in Ciesa. [74'20 "Anna di Venezia]. [78'28 "toxic cloud]. [81'20 "] Thus spake Zarathrusta. http://www.federazionepagana.com/radiopagana/1999122348track01.mp3
This, Radio Maria is a Catholic radio station and speak only Catholics
December 30, 1999, 15:00 to 16:30. http://www.federazionepagana.com/radiopagana/1999123048track01.mp3 [3'26 "] Father Livio Fanzaga director of Radio Maria: That, Radio Maria is a Catholic radio station and speak only Catholics. There are no discussions to find the truth, because we already have the truth. Mary speaks to us through radio Some non-Catholic God would intervene, but we do not allow these people because you could nest the evil that would use for its satanic purposes. [00'18 "and 6'22"] The development of self as a remedy for Christian submission http://www.federazionepagana.it/egoismo.html . [56'10 "] Talk about" belief "in Renzo Piquette. [61'40 "] There is the crime of aiding and abetting in the ecclesiastical courts. [64'50 "]" but what are you talking crazy, "Catholicism is the only place children on their knees. [66'55 "Anna di Venezia]. [68'00 "] Jehovah's Witnesses. [71'00 "]" Search to take care of yourself because you need it. " [71'20 "] the luminous body. [71'58 "]" I do not know those in radio .... " [72'30] '... Christmas ... "the language of Catholics. [73'20 "] Catholics are good if you put yourself in the knee. [75'50 "Ernesto]. [78'28 "] Where are raping children. [80'00 "Francesco da Vicenza] http://www.federazionepagana.com/radiopagana/1999123048track01.mp3
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Since the beginning of the 900 we have seen the development of civilization of the image. This progressive evolution has been seen as a natural enthusiasm that accompanied the emerging industrial society and mass. the concept of movement have been interested in numerous intellectuals and artists who, through the development of resources and continuous experiments, have been formed, each in a different way, the conditions of the animation when the time was now ripe. trials that led to the creation of the cartoons are happy and diverse. It 's true that the animation was not born in Italy, but we do not speak a single invention, such as the telegraph was Guglielmo Marconi, but an entire universe, a new art form that was recognized. I'm talking about a season full of animated heroes who appeared in advertising and sparked the race to the product and development in Italy of a consumer society, in a sort of domino effect. " To describe the mechanisms of this invention will leave the cinema, which could pave the way for half a century of creativity, which after many years in advertising will produce the Italian social and cultural phenomenon of "Carousel."
"BIDIBI BODIBI BU. The music of Betty Boop cartoons with Peter Gabriel and Joseph Guido Michelone Vallanzise, \u200b\u200bCastelvecchi edition, Rome 1998 .
"Carousel" by Piero Dorfles Company, publisher "Il Mulino, Bologna 1998.
"Dreams. The dreams of the Italians in 50 years of TV advertising" by Gianni Canova, Pearson Addison-Wesley, La Triennale di Milano 2004.
"Encyclopedia of Cine-comic strip," Camillo Moscati, The Old-edition Genoa. "Futurismo.L 'aesthetic speed of the myth of progress "Sabrina Carollo, Giunti Gruppo Editoriale, Florence 2002.
" Journey in the art. The Age of Enlightenment to the present day, Vol.3, Francesco P. Di Giorgio Cricco and Theodore, Zanichelli.
"Italy cardboard" by Piero Zanotto and Fiorello Zangrando, Liviana Editrice in Padova, 1973.
"The factory of the animation. Bruno Bozzetto Italian cultural industry ", edited by Giannalberto Bendazzi and Raffaele De Berti, Editrice" Beaver "Srl, Milan, 2003.
" The digital media arts. History, techniques, languages, ethics, and aesthetic arts of the new millennium "by Andrea Balzola and Anna Maria Monteverdi Edition Garzanti, Milano 2004.
" Radiocorriere "N ° 43, 22-28 October 1961.
" a surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli, Jaca Book Editoriale SpA, Milan, 1998. "The best of 1957-1977 Carousel" by Guia Croce, Giulio Einaudi editore spa, Torino, 2008.
Interview with Guia Cross to the "Bay of Silence", Sestri Levante, January 15, 2009.
The morning after having breakfast, I took the 10:00 direct from La Spezia. arrived after forty minutes Sestri. On the way I thought about how it would control the recorder and nervously to see if everything was OK. "Here I am" I thought I had come to Sestri. get off the train and leaving the station I was excited. "And now?" I thought. I had never seen and did not know how to recognize it, then a silhouette of the shoulders in front of me turns around. immediately knew it was her, her first words were: "Simon?" "Yes, she is pleased Guia Cross?" We quickly found. "We so I'll take you in a bar in a nice bar so we can chat! "
"We are in their fifties today, we grew up with" Carousel ", the adults loved it and we children, except Carousel, we had almost nothing like cartoons on TV. " "Here we are!" "... How beautiful!" "You see, you'll see in that beautiful place I've brought you! Voila! Catch all that then there Let us take a coffee! " ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... Talk of the major film studios of cartoon characters. What were their differences? "In Italy the first to confront a animated feature were the brothers Pagot, and then brothers Gavioli (Gamma Film), they are the ones who started the Italian adventure of the cartoon. In my opinion the work of the Gavioli Pagot are more interesting because it was very classic designs with a bit more 'at Disney, always nice, always perfect, a great professional, but not very funny, very inventive. The range instead gave freedom to the employees and there were a number of techniques, different styles. Unfortunately I must always do these things anthologies, I always put characters that the audience remembers, not enough: every time there is always someone complaining because I forgot some characters dear to him. But if you could see the whole range of film production for Carousel you will find that there were other characters, some just a stunning modern, maybe not animated, frame by frame, but with a varied offer. Then the range gave space to young people who went to work there. The Pagot was more traditional choices, all designs had to be examined by the super brothers Pagotto, were willing to do a thing at Disney, with a unity of style very clear. In comparing a large Pagot was the most Disney-style, while the range was closer to Warner Bros, even UPA Cartoons. Although Pagot have created characters who have crossed the border the same "Carousel" as Calimero and Drake. Calimero was chosen, in the collective memory as a symbol of Carousel. While Gavioli were a little 'more modern, a little' more than one investigator, and also more open to new talks. For example, there was one who did some great cartoons for the range to advertise "Fabbri Editori" and had made carousels with stained glass windows of Gothic churches of Europe, accompanied by music of Bach, a very sophisticated, but without 'Another unconventional caroselleschi. In short, things were too risky, not always just for kids. Then there was the Misseri Kappa was the one that was unleashed with the materials: paper, sand, what happened to his hands, tried to animate it. In flatness today to return to the old cartoons, you discover a continuous and not just on this topic. Maybe because now there is almost nothing. Plus there's always the nostalgia effect.
But why I feel this nostalgia even though I have not lived?
Maybe it 's more of a nostalgia for Italy's postwar economic boom, a resurgent nation. So the effect was electrifying, now there, an excellent spread. Italy was a people out of a war, a period of starvation, bombs, employment that suddenly found itself grinding economic growth, optimism and euphoria spread. I believe that those who have gone to war once over, they have had four or five years of pure madness vitalistic. Then, like all developing nations has slipped in consumerism, in totality and so on.
I wanted to ask some questions, there were so many I will be speaking out: in the preface of your book you say: "Carousel allows you to kind of horrifying atmosphere and then get ready for the void of the eighties . In a sense, this statement can be compared to that of Massimo Scaglione, stating that "the end of the carousel, there was a lack of creativity", apart from the publicity that has been standardized, there was just a drop, a creative deficit? "I think so, I remember even as a spectator. In reality, "Carousel" was born by accident because it was necessary to advertise on television as in the other country which has however, but there were no commercials, that were the advertising posters, but there was no figure of television advertising. Then there were all thrown to the fish a little, they were movie people, even the TV there was that little. So it was to be invented: the TV-like advertising. Make the absurdity of the fact that there was no talk of the product up to thirty seconds of the tail, was something for Americans, who were already crammed with television and TV advertising for years, was absurd. But this rule has allowed us to unleash the imagination of all. For example in 1957 for the brandy "Fabbri" you spoke of modern painting, you saw Guttuso Capogrossi or filmed while painting on glass, with the camera on the other side of the glass. You could see a work born out of nothing, but what concerned the quality of a little brandy. Then as the whole of Italy felt like the Americans do, in America there were already all these forms of organization that were iperprofessionali, there were all these figures as the brand manager, the manager story, the designer brand etc. While we were advertising in the three sat at the table laughed, and threw down the idea. Too bad that in the book I could not contain the laughter that was Peserico when he told his twenty-year career as a manufacturer of carousels. Alas, unfortunately I only have the interview audio, not filmed. There was all this randomness, all this fun, it was a done deal to a po'così "carelessly." But "carelessly" we Italians have always worked much better when we do the professionals. Then came the social & Mc Cann Ericksson and other super agencies. And the same business leaders were more chic consult a professional agency. Everything is told very effectively by Vito Molinari: "Moving forward in the mid-seventies, there was just a complete change, total, that began to arrive in Italy and become the big agencies that were small, but above all Italian American agencies or agencies that were derived from large U.S. agencies controlled by large American groups. These agencies had at their disposal many a lot of money and then opened of the wonderful locations, which were a bit 'a smokescreen for big clients, who were faced with great rooms, a splendid rooms, 25 secretaries, so many people working in agencies with American names strange. And I believe 80% of customers did not understand anything, not even knew, nor what they were doing, nor what he meant as: starting with Account. "
and there he is finished the level, what I call the atmosphere . Cesare Tauarelli tells it well: "Once he got the overpaid American who has shot a carousel, on a day, while we were doing seven or eight, and to advertise of a homogenized, it took the whole team around the park a whole day just to find a leaf, that leaf, only that. " There was then an 'other innovation, the slow motion, the suggestion from atmosphere while the real "Carousel" is the one skit, which comes directly from the variety. The skit on the one hand, and the other boxes, because the testimonials they cost even more. Another feature was the variety of carousel area: There were so many production houses, scattered throughout Italy, this is interesting, because it is no longer the case. Now the advertising you make or Rome or Milan. Then there were actually Florentine reality Modena, Bergamo reality, things were also very familiar. Slowly we come to these slow-motion, these soft-focus, all of which have made the offers all the same, all respectable, all too politically correct, but still there was this speech that was. And then gradually shrank over time, have increased inventory and found it more convenient, though by my crazy, repeat the same spot fifteen times a day for two or three years. While "Carousel" was to be always different, so creativity was really wild, because Sacis to rule was that each episode of "Carousel" was to be different. were a set of rules, even a little 'crazy, a little' out of fashion ", to ensure that" Carousel "has had this success, and has had over the years, this echo, because now I am past fifty years, yet Italians still remember him and love him. Now when you see the same advertisement for eight months, if not for two years, one thing becomes just invasive and annoying. Then it was always different: you know what was the final gag, what was the slogan or jingle, but the rest changed, this was very funny. "
Now advertising creates noise.
"Advertising controls the television, in the sense that if a program is not as beautiful port in the early evening that tot audience, is delete the program and advertising, then it was the exact opposite Advertising was placed in a particular spot, in every "Carousel" there were just four episodes then are now five, could not be two of the same product advertising, and companies were queuing. It was a way around the world than today. But now television is alive thanks to advertising. We make plans to trial pack of advertising where There are both spots in the middle, but also teleshopping, telepromotions. Now it is a terrible thing. By now everyone has a moment of horror when he started advertising, because they invented this torture of increasing the volume. Carousel was what to expect from young and old because it was fun. Meanwhile, say the television was then a television very educational, very decent, a little 'boring. The fun was on Saturday evening with programs like "Royal Flush" and "Canzonissima", but otherwise things were serious. While advertising was closed in ten minutes of madness, everyone has been waiting, was a program that looked at all. When I go to make the book almost always there are people in the forties, fifties and sixties, which are also those who lived "Carousel." Then sometimes, like mushrooms, sprout boys are almost always people who study communication, advertising. Instead, in Pavia, at the end of the conference, came a very young boy, must have been seventeen years old and I said "Madam, I wanted to say thank you!" Among the various things that I did see, I did see an episode of "Lancelot" by Biassoni, very nice and very modern as stroke. He told me: "It 's all my life I hear my parents say when they sit at the table: "How come we are not eight?" "Why missing Lancelot," and he did not understand why this thing saying, "Now I know why. Thank you. "So it is a phenomenon that has been planted in the brains of people. And this poor fellow did not understand having seventeen years, and he was repeating the things of "Carousel," which he had never seen.
Paul's bell in a 1977 interview said "... then inevitably are passed to the advertising" for creative weighed as being "limited" in making the characters and stories for the publication by we know that the animated feature films have not been widely happened and what has influenced the work of creative advertising grant?
"But, what I noticed, I think it is a matter of age, still alive Gavioli is a man of exemplary calm, happy but also come to eighty years, that age, I suppose, you bring a certain wisdom. interview you've seen Paul Campani he was almost disappointed, he wanted to make feature films, even though there was an economic outlet, as they had shown the poor Pagot Gavioli and when we had tried. The only, I think, has had some financial rewards from his animated feature film, it was Bruno Bozzetto. And then you consider that those years there, sixties and seventies were the years of protest, dell'anticonsumismo. Advertising then laugh about the conditioning aspect, but seeing it now because there is no limit to the worst ever. But then, advertising was seen as a sell to a consumer society, which was viewed very badly. Then that these artists have done so brilliantly, creatively, have created the characters of success and impact almost sentimental, it was something that could not percepire.E then is a bit 'in the nature of creative, well I'll put myself, when I can do it, you're never happy with what you did, you always seem to have no never done enough or have had limits on your speech, we often have them. Artists often have a buyer for a living. There to calculate this as well: it was a shame po'anche do advertising in the years of dispute. Next came the pride to do the advertising to the eighties and nineties, where they began to do more bad publicity. But I think Paul Campani was a sad man of character, as often happens to comedians and intelligent people. He and Max Massimino Garnier made cartoon self, that I have ever seen, I read the scripts in this beautiful catalog made for the exhibition. They were cartoons of the complaint, very smart and timely, but if you had to self-produce. were years of strong social pressure and awareness, so maybe they felt guilty, instead of being an artist I'm selling advertising. Giulio Crawley wrote the book very interesting in his memoirs "The game of the new world." Crawley was a very experimental animation is also very simple, little work compared to other production houses, but had raised some good wit: for example, has made a number of abbreviations for Rai very beautiful. He said that was a real sessantottino ", he felt the problem of having sold to capitalism, even though much worse was the fact there is now dopo.E a total indifference with respect to the analysis of what makes one for himself and to society. So were other times of conscience, maybe even too much. There is a piece of the book tells of tracks where he lost by an analysis of the work that they were sincerissima of advertisers and those who had imposed the needs to people. He immediately lost the big contracts. And then there was a strong condemnation by the Sacis that has influenced, for better or for worse. If you think as has happened in American cinema at the time of the "Hays Code": often the constraints of censorship and rules, to work as a creative challenge and give even the best, in my opinion, to circumvent rules, the complaints. Now that television is all the freedom possible, in advertising, we have a truly ridiculous statement. Then you always have to calculate the specificity of the period. I have also tried to represent it even when I chose four of the cartoons on dvd carousel, see also represents the social time, ie the fifties, and respectability, the economic boom, then begins to get the '68 with the iconoclastic, everything is properly transposed the inventiveness of the carousel. My dream would be, in part to continue this work of recovery of such poor carousels scattered throughout Italy and abandoned to their fate of fragile film, make a sociological history, because there is reflected the social history of Italy during those years "
I wanted to know if you know, the Americans have imposed on us in the forms and rhythms of advertising, as it had distributed their advertising, it was more free from censorship, as was organized?
"The American advertising? They are not as iron, but I remember that even an advertisement for Tex Avery, a genius in the grand final TV chopper, if I remember correctly, was criticized for an advertisement for "Kalo Dog" dog food. I believe that they too had their rules, if you think it was the years Fifties and Sixties, McCarthyism and other fine amenities. "
How modern art became part of the carousel? "Well in many ways. First Emmer was that besides being a good film director, and has always been an expert and art lover, had this series of "Blacksmith" which summarized the greatest contemporary painters who painted on the glass. Then there was the case of Pino Pascali, who was a great, unfortunately he died very soon. There is a thesis about him made by his daughter Sandra Lodolo, who was an animator, another delightful person, and did carousels with Pino Pascali. Pino Pascali was one of the founders of the so-called "arte povera", was unfortunately killed in a motorcycle that was really young. He did some beautiful work, beautiful sculptures, as well as experimental little film was a very much alive and then for a living and put money in his pocket was also "Carousel", and made it really beautiful! One, you've surely seen, because it is the one with the bullfighter of the 'Algida "," Salvador El Matador "I put the DVD of the book. Pino Pascali has also done a series called "My grandfather said" for the Lazzaroni, where his grandfather built fairytale characters for her nephew with all the kitchen utensils: a grater, a ball, two clips and made all these characters that correspond to the very style of his art. Then Pascali has some beautiful scenery, for example, "The library of Studio One." O Fusako Yusaki and clay harvester for Fernet Branca .... I consider art as too much "Papalla, Armando Testa, who also introduced the body art in the carousel with the series of" train-human "for Pavesi. O Bruno Munari Olivetti.Ormai for the boundary between art and communication is very unstable. It was also noticed in America so they had done a retrospective of the carousel "MOMA", already Then in 1971, and even then he had been granted the license of art. There came a bit 'all. I also remember, for example, various techniques, including Misseri, even though he considers himself as a craftsman. All this mixture of animation and live action, much experimentation, also tracks, in many ways. In short, the pioneers of video art " Apart from the classical animation, there were other ways of advertising for television, there were several techniques that were used?
say that the animation techniques contained in itself one thousand, the other was shooting from the truth. Animation techniques there have been many, were very often dictated by lack of time and problems of delivery and budget. As usual the difficulties you are leading, for example, many advertisements of tracks were made quickly, but with the play of light, things were really new, but then so new that we have come to the cinema years later. However, a huge territory of experimentation: everything was done as to narrowness of time, lack of budget, we earned, but were not now have the advertising budget. So going for the independent film, little money and a lot of creativity. I think one of the wildest was Misseri which is still active and continued his activities with their children and, I think a lot of fun. The creative were also very cooperative, even if you tell a more optimistic, but I think that all these leaders believe they were really proud of this animation to grow Italian, conscious of doing a great job, because then they all started with wanting to make films , all in love with Disney, and when they all went to Cannes we were all together, we commented to each other, they gave advice. So it was just a good time! advertising has become repetitive when you are lost, as well as fees for production companies, including all the research that was fatta.I brothers Gavioli originally made for cinema advertising, full color, and beautiful things. The Gavioli in the book "Box surprise" you talk about their adventure with the knowledge to do something new, something very Italian, new to them, and I think with all these beautiful heads have made a fine contribution. It amused, even when they get to mess chemically developing the film, then often find things in a totally random, graphically speaking. They also invented equipment for the film industry.
carousel is then created to provide space for advertising, and animation were all a bit 'skeptical even for someone like the Pagot, the animation was made that year. How was it possible?
"They were skeptical because it was an immense task, if you think that then it is like now and in the animation was not an economic, it was a bit 'a battle against the windmills. In an interview with Paul Campani that I put in the book talks about his first job, "the donkey and the Skin of a Lion", which went very badly, but if you look very well done. A little 'was not in our culture, then we are "heterophile" more than ever that everything is okay from the outside, and instead of us it is difficult break. However you do realize that animation was something that did not have a match, was an immense task, and these industries were, and then had to sell. The cinema is an industry and television as well, it has become even more. Compared to what I said before, between Sixty-eight years and the Seventies, creative people had a certain shame, I think now it could all turn back and should thank God that the advertisement was the only thing that allowed him financially to develop, and even creatively. Today there is hardly any animation Italian, we really little. "
Apart from the company head. Lately posted advertisements that are similar to old episodes of "Carmencita and Caballero" of "Carousel."
Once all these surveys were not for anything, let alone market studies. Marco Testa himself told me that in the eighties, and then when it was already finished, "Carousel," they did a search on the characters for children. These children, when asked, remembered "Carmencita and Caballero," people who had crossed the border of their disappearance, they had reached a kind of immortality, post carousel. We do not know how, but remained in the imagination of a sea of \u200b\u200bchildren who had never seen. A sort of mystery. Indeed Carmencita have withdrawn out, inter alia, have withdrawn out of Carmencita and Caballero, a feminist achievement. As with other legacy carousel just think the campaign "Infostrada" With Fiorello and Buongiorno. There was a sketch where Mike said: "Higher and higher!", That he quoted himself thirty years earlier, in a carousel of grappa. is the 'mystery carousel is so left in the Italian consciousness that now returning to its advertising formula.
In your book you also mentioned the Littizzetto?
Yes there was, now it's already changed, but there was a time when a campaign Littizzetto was another episode that was pure mention of "Carousel." And she is still a carousel figure more than by advertising today. A normal body, by a person of the family, but familiare.Ed spirit is something reassuring and enjoyable. What I am now slowly returning to "Carousel" in advertising today is represented by a little 'in joke, a bit' more than irony. Because we were after the end of "Carousel" fifteen years of advertising "mood", or where they were all vaguely threatening, this "look black", it faces angry, threatening. In reality, the bonhomie is a formula that works. This glossy world of Bononi Bononi and gym, is not the face of the Italians. There was a progressive removal from the model very familiar, home. Now he is returning to this type of advertising, obviously you do the math and you are returned to normal with stuttering Laurenti, the Littizzetto, I find them much better! Although I do not go crazy because every episode I will recur at least fifteen times a day, but I give less annoyance advertising the nineties, with the splendor of the precious unnecessary absurd, to say the least irritating of the models. Zero ideas and images carefully, master of light, super film, and then very often you do not even remember the product for which it was made whole 'I'm blockbuster. It seems to me that a minimum this grandeur is disappearing, and since advertisers have no idea back in "Carousel."
Have you published your book in a few figures of the actors who appeared in TV commercials with the cachet very high, are She was astonished at that time were a lot of money.
"I I picked up the pieces, but much more information you may find the library in excellent, that of Sipra in Turin, which is a whole library devoted to advertising. There you will find the data much more precise, I just put the oer at least give an idea, these actors were the stars. Rita Pavone was the diva of our time and advertising was already a good lap money. In reality, not by chance that we are all thrown to make "Carousel", the movie people who had already a profession where you made good money, and Italian cinema was already in crisis because it had ended the golden age of neorealism. For cinema, then pooped had invented the so-called "musicals" , Which were of tremendous film, inter alia, with the type cantnti Rita Pavone, Gianni Morandi. I myself went to see the movies when I was a child my idols of the song. That "Carousel" was a good business, and in fact we have thrown all, all the actors. The only one who has not done is Mastroianni, was a simple man and must have been a nice person. short of money it turned quite a few. "
With rising cachet of the actors has given way to a cartoon character that had a huge success.
"Yes, growing cachet but also because when he started "Carousel" neither the buyer or the head of industry, nor the officials Rai, had still in mind, the persuasive power of television. But after two months that transmitted the carousels they realized that any product on television, sales increased tenfold, sometimes a hundredfold. So immediately there was a terrible war and a race to get to have a space in the carousel, then the testimonials began to say: "I'll make money, then pay me more." Then they began to say: we must break away from the testimonial and thus was born the beloved cartoon. Initially The cartoons were created specifically for children, was the public to allow children to see "Carousel." Advertisers have realized that if you grab the attention of the child, the whole day after breaking the boxes to the mother until they buy the product. So at some point not fire too: come to the mother through the bambino.Quindi songs, Stuffed animals, character on, and from there began the attack on the children.The 'attack on the family, through the Trojan Horse of children. "
Then the advertisement was created to get the whole family and the cartoon for children?
"Well, no beginning. If you look at the first carousels were really dedicated to that great: there was Mike Bongiorno had a woman judge, who was Canestrini taught to drive, because then began selling the first cars to the Italians. So the first carousels were dedicated to the great, then slowly realized that "Carousel" was a show that looked at the whole family or while the mother was the cookware, the father watch the news, then everyone in front of the TV to see these skits and happy that they could see the kids, and then later to bed. Pagot Tony explains it well when he says "We realized that to get to the portfolios of the mothers had to talk to the children, but also Garnier says this technique. Until 1966, 1968, all the carousels were aimed mainly at children. He was also a home help, for which the mother while "spignatta" puts the child in front of the television, so finished preparing dinner, the baby is good does not break his head with his brother and so on., It was a home service. "
songs and jingles were used to provide support to these ads?
"Sure, jingles, slogans, and songs were used a lot. There are, however, came after it was all experimental, when advertisers began using the American technique. For us it was all very homely. Even Peserico, who was a producer, were told that the carousel then ran home to see how the parents react, then later began to give visibility to the phrase, slogan, which eventually came in the speeches of the Italians. Then all went on a rampage because when someone found a trick was used by all. "
I did smile given items to the characters, some of them were expressed at rates typically regional, with other phonemes such as the line of Cavandoli. Did you know?
"No, unfortunately no, I'm sorry not to have known a lot, because then I would have liked to know them all by their work really shines through an intelligence, a considerable sympathy. I remember, about the voices, the unreachable Bonomi line and that gave voice to what remains one of the characters that I like very much. Since a child I stayed loyal to the characters more negative, wrathful, not too sugary ones. I liked those Campani "Toto and Tata" arguing that "or" pride and nobility "for the same reason. Bonomi I think it was wonderful and I think that without his voice would have been much less fun. Then amused It is these characters, for example in the "soup Lombardi" where there was the Venetian, the Sicilian, was a clever way to catch all of Italy because there was a policeman who spoke in Sicilian, the caveman who spoke Venetian, and was also a way to unite all of Italy. They had so many clever ideas, but always funny, always entertaining. Another clever publicity to me was that he did Luciano Emmer "The insatiable," a family of carognoni, just as unpleasant. It 's really a good time. It was all different. Italy was a different that had no cars and was riding his bicycle, he did not use deodorant because that has taught him "Carousel". Once one who interviewed me asked me: "you could remake Carousel?" do not know. But surely you could make a decent advertising more: a bit 'smarter, a little' more diverse, less and less adherent to the conditioning of the models that are not ours. A other hand was first launched with "Carousel" is the kind that had already started before dementia in variety, with Rascel who was a true genius of non-sense, what you could study the evolution of the genus is also insane, which is now scattered everywhere, which had its genesis in television "Carousel." See For example, the gag of The Brutos for the wax Gray
There have been players that have had success with Carousel and then, however, are no longer able to get rid of the character?
"It often happens to the actors, such as the poor Polish Caesar a great stage actor, has gone down in history as one that did not use grease or another is Linetti Paolo Ferrari, who said that when he went to felt the people around hissing "Dash, Dash." But they also gained a lot, although in an interview with Polish Caesar says, "I'd like to be remembered as a good actor in prose." Even Franco Cerri is a very good Italian jazz musician, but if all remember him as the man who was left to soak with detergent: "Nooo, there is not dirty!" Or even Arigliano for "Antonetto," which now has released a disc Arigliano Again, he enrgico ultra octogenarian. " As was distributed in Italy the advertising production?
"Then there were the few agencies that were interested in the distribution of posters and advertising in newspapers, did not know anything about television, and it also tells the well head, which was already as affermatissimo advertising. Since he did not know anything or film or television, it had very ingenious, and has endeavored very well. He was brilliant and had good staff, then he could also be surrounded by capable people. So the agencies were a bit 'left to themselves, many of these studios have been born a bit' so it was all very semplice.Dopo came the agencies that took the left only because otherwise professionalize the management of the tail thirty seconds, and they also wanted the rest of two minutes, they wanted to get my hands on the whole cake. "
More or less in that year?
"Towards the beginning of the seventies. For the first ten years have made things a little 'to the "amateurs." But then they began to see that American agencies were billions, and from there began the war between production companies and agencies: they served in the war or were merged, there were various dynamics. So on the one hand there were the companies that chose the large agencies, while others continued to do the work at home, because he had always gone so well. "
An example may have been Osvaldo Cavandoli?
"Osvaldo Cavandoli had the great invention of the "line", so much so that it was a character that went beyond the Lagostina, but it is also true that there was behind Mr. Lagostina who was a great connoisseur of art, and has identified the 'artistic essence of Cavandoli. industries initially were familiar, where everything was at the head of the "cumm" and industries were gradually becoming absorbed large multinazionali.E 'the history of our industry that has been lost, almost none of them is Italian have been absorbed and others have been closed. While then there was Mr. Bialetti who liked to be portrayed as a man with a mustache, or Mr. Barilla, that since he was a friend of Dario For, when Dario For was chased from Rai, took it and put it on video with "Carousel." They were people, were the Italians, they were real people, was not a board of directors, and then the relationship was very direct. Peserico said when they went to talk to the developer and Marquis specializes in making people laugh the client, without going to try the super consultant, super pro, a series of unnecessary work for me, but now making a lot. We were a little Italy, we were a peasant of Italy that were urbanized. Marco Pagot in an interview said: "Americans came to us to learn how to advertise " " We are able to imitate the Americans, we are all leveled in imitation of the Americans, while they have a sense of charm to Europe, studying advertising as we did in Europe. The "Carousel" was a foolish thing for them, two minutes for something that never mentions the product, does not see why the product was something inconceivable. But then he came to study this form of "Carousel," but it was impossible for them because they had the space of fifteen seconds dear, but we had Rai who had not yet realized, that gave the space of two minutes and means of "Carousel." But they were very curious about this strange phenomenon, he told me that in Italy Emmer.Penso the advertising industry was just born, and I think that Americans are surprised because they did everything with so little budget, they had budgets of more than serious, they wanted to know why with so little money was made an ad that worked so well, then they realized that we had only one. I think it went well. I know is that Gavioli Pagot had dealings with the American cartoonist, and have had several compliments, and even if the companies were smaller than those of Americans, there was a lot of creativity, a lot of experimentation, but I think the Americans time were already trapped in precise patterns. We Italians always give in improvisation, then we want to do the science, but they are always inpuntuali messy, but we love to imitate the Americans. "
The advertising industry what they did after the end of" Carousel "?
"Some industries are recycled, but they were always spaces of" Tic Tac "," Break ", shorter and shorter, and then slowly closed. Then they had this great invention of repeating the same ad for months, so the amount of work has gradually narrowing, although I think these large advertising companies, earnings have made it. But when they had to close for them must have been a pain, especially really small, especially as Modena, set up an industry and then send home the people after years of work is not nice. So how did the fashion of repetitiveness were just off. "
Those who remained continued to produce in some way also to other areas?
"Yes, we are also very Gavioli arranged, making titles for the film, special effects, pieces of animation in film and for a while 'they pulled ahead. The only Perhaps that is separated from this whole production, in part, is sketch? Bozzetto yes, you could also do feature films that have had good success, such as "West and Soda". The feature that has created are beautiful, witty, then I do not know how he did it because the studio was smaller. I think he had a huge power of stubbornness. The Pagot were saved because a number of their characters have become children's characters, like Calimero, and then books, merchandising, has also released a series of Japanese Calimero. The Pagot still exists, it is saved. And I think that still produce children's books and cartoons. The Range film has stood up to a certain point then closed. The study does not exist anymore, there Gino Gavioli and his magic pencil, makes books, comics. Misseri continued working alone abroad. Perhaps there was neither courage nor desire to support this reality. "
The possibilities offered by new technologies have opened their borders to more diversified and intense experimentation. In the late seventies, the world of cartoon meets computer graphics. It arises from the very beginning not only as a new means of expression, an increase of stimulation and excitement and creativity, but redefines the work of the same entertainers "radicalizing the question of how and to what still needs to count the human contribution in the realization of a cartoon" (1.). Meanwhile, at international festivals, the question of the use of computer graphics animation to do had some discussions on: there were those who showed concern to the new one thousand half believing that technology from the "potential intrusive and disrespectful he was able over time to bring alienation of ideas in parallel there was those who believed that computer graphics was interesting precisely because it was more flexible and immediate than the traditional one. Probably all of these concerns were also motivated by uncertainty about the future and how to adapt to new technologies. Today in the digital age is well known that the animation is done completely to your computer, be it film or television. Even the animation advertising today uses dell''uso computerizzta graphics. The animation has reached a certain maturity, making full use of digital techniques (2D and 3D) and, when compared to 'classical animation, which prevail in the care and richness of detail and pace more sedate and reflective, the animation can now only boast a faster pace, in a sense that interprets our present. In our present language of advertising is appropriate, such as animation, new models of communication: Internet allows the advertising and communications to travel through a planetary connection. Advertising today is operating in a virtual environment and is therefore not visible, in reality conditioned by the flow of communication media and networks, trapping and material published in the immateriality of hyperspace animation.
"Toy Story" the first fully 3D animated film produced by Pixar in 1995
time is not very convincing even if the technique attracted no little curiosity.
recently in several commercials, you can recognize some of their characteristics in the form of "Carousel" may be an example of the formula where the protagonists are increasingly being used in new situations (spot of "Lavazza" with Bonolis and Laurenti in paradise ) or modern interpretation of the old commercials ("Cynar: against the strain of modern life", or "Carmencita and Caballero).
As regards advertising graphic animated feel good that the "Ceres", where in a box made with 3D graphics, the protagonist ("Ceres Chen") runs into some unfortunate incidents. The realization of this spot, for the liking of the character and sequencing of situations are always different, refers to the formula of "Carousel," though what we saw on television is only part of the work done dall'animation study Ligurian Article Five. "
Some sequences of the spot produced by the studio "artFive" and some episodes are shown on the site
missing aspects of television advertising production today are essentially the 'unpredictability and knowing how to impress the audience: "Carousel" worked for the uniqueness and originality of its formulas, always different, and the sympathy of the people involved in different situations every day, never the same. In my opinion the weak point of the current TV spot lies in the repetition and then the predictability that ultimately makes the sight tediante. difficult to imagine a future scenario of the Italian animated television advertising, especially in an era when new technologies are outdated and chase each other all the time. No going back, this is clear, but we will be able to return to the production of the most engaging? We will have occasion to sit in front of the TV and get involved a bit 'of that magic for the lucky viewers of "Carousel" was part of everyday life?
For some twenty years, from 1954 until 1976, year of arrival of color, in Italy we have seen in strictly black and white programs. Besides the increase in broadcasting hours and maybe a more widespread admissibility, there were no major changes other than a very important structural change: in 1962 rose a second TV channel. Until 1976 then there was another change. With the official arrival of color television in Italy changed many things. Between the end of the seventies and eighties in all consumption becomes the representation of a different social reality, in which the collector is free to use language, style and, inevitably becomes more pervasive. From the point Economically, the advertising becomes the mechanism of support for the economy, able to move the whole system: the more crowded the system and have to sell more spaces and more spaces need to sell more short and repetitive will be communicated.
In this sense, change the very way of conceiving the ad: to be able to offset the disatrazione will try to replace the long lead times, belonged to the old carousel, with a time of 60 ", 30" and then finally a 15 "or sometimes even 7", so that consumer will be inattentive captured by the pervasiveness of advertising messages. Advertising the theater to the rhythm of the Tarantella so therefore leave room for the Telecommunication, and the "spot", focusing the discussion on "break", increasingly repetitive and short. Another peculiarity concerns the advertising formula: "Carousel" was inserted and scanned by the organization of palinsensi and programs, on the contrary the "spot" will trap and marked the time of planning and organization of schedules. Advertising by a marginal economy really becomes essential, even for state television. their audiance is born televisiova when it comes to advertising the advertiser. Already since the early seventies were born the first commercial networks but only distributed locally. Since 1980, Channel 5 was founded by entrepreneur Silvio Berlusconi, and this was the first private television network considered a valid alternative to the only distribution of advertising to the public network, Rai.
In a short time in advertising investment by Italian companies increased dramatically exploded in 1983 where for the first time the advertising was beaten Sipra Pubblitalia of the licensee's private Canale 5. Before the arrival of color television in Italy (1976) was the monopoly of television production, it was therefore impossible to buy programs in color from the larger foreign suppliers. Immediately after 1976 the major supplier of programs (American, British and South American) who had several years to recoup the costs of production at home, they sold low-cost programs in Europe, and Italy also found herself attending the markets international. In this economic whirlwind publicity he found himself at the center of big changes. "Carousel" had lived its period of success: the Italians had been able to access between a sketch and the other in the world of consumption, and artists and authors who had worked behind the scenes at the theater, had been able to grow professionally. The Eighties they leave behind "Carousel," half of advertising is now considered obsolete, and in its place the advertisement is enclosed in "Area F", which tightened the rules with shorter Sipra give way to the emergence of marketing . times were officially reduced from 60 "initials, the commercials were to be summarized in standardized time of 30", 15 "and 7". Introducing "the Auditel" (data collection of TV viewing), the means by which not only can you check the index of rating but knowing precisely the success or failure of programming. Advertising has changed radically in style, both in the design and production of the posts are called foreign directors and directors of photography, sopprattutto from 'America and England', which soon will replace the good nature and affection of all reported ' Italian, with new standards and aesthetics, and the use and consumption, will be increasingly based on the sophistication of the product and its image.
Nescafe Coffee Hag 1967 and 1957. Advertisements compared promote the same type of product. In the case of the work of Alexandre Nescafe Alexeieff creates an interesting fusion between art and advertising with an advertisement quite original.
What happens to our souls? the second half of the seventies, Rai decided to adapt and play on imported products, to meet competition from private broadcasters. Italian television so in a few years became the largest importer of foreign fiction, and the arrival of Japanese cartoons in our country, decreed the end of an animation production national. Few spaces left in our creative. The animation in this new Italian television undergoes a sharp setback at the end of the seventies there are, in the annual schedule, at least 4000 hours of entertainment of which 97% of Japanese and Korean co-production. Not only is the television advertising does not convey more animated, but the national product is massively replaced by the acquisition of imported products: sopprattutto are Japanese animated series that, by setting up strongly in the schedules Italians tend to be better with the infinite interplanetary wars and martial arts. An example is the emergence in May the 1978 series "Atlas Ufo Robot".
Japanese anime series by Go Nagai, 1975 broadcast on RAI in Italy since 1978, as two private networks.
The emergence of color television also began to slowly replace the shades of black and white in Italian homes. This important step will be felt primarily as a radical change of languages, national advertising and animation, will be destined to disappear, unfortunately without being able to exploit the potential of color. The lack of work in the area will appoint the closure of many studies and others that must reinvent itself and keep pace with the times to avoid being cut off. The cinema advertising, which previously had been able to maintain its own space, although less than television, it stops being produced and broadcast: television, host uncontested, it becomes the only way (along with newspapers, magazines and posters) to mid-nineties, which carries advertising. The animation in the late seventies to mid nineties is little spread, much less the development of animation production and advertising, the creative work of our focuses in some television themes: one is an example created by Bruno Bozzetto for transmission "Portobello" of 1977 and 1987. Even without advertising the cartoon continues to be produced and self prordotto, and range from film by Bruno Bozzetto, but the real work moves in the Eighties to the production of jingles, documentaries and industrial films and institutional always rigorosomante vero.A Milan and from the animation department when Cinelandia (Gamma Film SpA, which had opened and expanded its headquarters in 1964 in Cologno Monzese), closed in 1979 and was sold to television Silvio Berlusconi.Nello same year Gavioli offers some of the most talented designers to join a cooperative in the "ERREDI 70" by engaging in production of the cartoon, the movie advertising, and production of documentaries. Bruno Bozzetto keeps on producing advertising campaigns fully animated: in 1978, arriving on television the two characters "Ciocorì and whiteness for Mott, the" Penguins Saila "in the same year and in 1988 to life with remarkable men of Kellogg's.
"Ciocorì and whiteness" by Bruno Bozzetto
important were the contributions of the RDA 70, which in recent years created the spot of the tarts " mill White "(drawings by the illustrator Grace Nidasio) and Alisa Candy's campaign based on the designs of Free Gozzini, where the clothes they dance is accompanied by the slogan" Candy knows how to do it. "
"Candy Alisa" designs Free Gozzini
Advertising was certainly a way for our designers to work with their passion and, meanwhile, have the opportunity to grow economically and artsisticamente.
Times have changed. Compared to advertising than twenty years, where the rigor of the questions of ethics and morality and had developed advertising genius like that of "Falqui. Just the word" advertising years Ottantadiventa less "prohibitive" Riccardo Denti displays use in animated form the silhouette of an African American to advertise liquorice "Taboo" (1982), associating the color of candy color of the latter waving two big hands to music white.
Advertising Taboo
In times not far distant, this type of advertising was immediately criticized by Sipra because it was deemed offensive and discriminatory.
born in 1982 "One Italy" and "Retequattro," Ruskin and the publisher Mondadori Group subsequently bought by Silvio Berlusconi in two years. The enormous development of the Italian television system in the form changed with the arrival of commercial channels and, this time determined the increased investment in advertising. Disclosure of the eighties and then slowly reached an international level of maturity of communication are good creativity and effectiveness: in our country were successful series of commercials, where the use of a product or a famous brand itself as status social symbol (they are examples only Levi's, Absolut Vodka, Coca Cola, Nike, Chanel). It therefore comes to the nineties, where the creation of more commercial TV (such as Telemontecarlo and Videomisic bought by Vittorio Cecchi Gori in 1992) brings the increase and the repetitiveness of advertising: on the one hand, the agencies raise the level of communication effectiveness of the products advertised on the other side of the screen advertising is a demanding consumer and unfaithful ready to "zapping" from one network to another. Advertising on television is so constantly present, moving not only from animation production from the truth, but the messages, conforming to the model international, are faster, innovative (even technologically speaking) and more sophisticated, suitable for the consumer era of new technologies.
Kodak Advertisement, 1987
Notes:
1. "A surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli" Editoriale Jaca Book Spa, Milan, 1998. 2. "The factory of the animation. Bruno Bozzetto in the Italian culture, edited of Giannalberto Bendazzi and Raffaele De Berti, Editrice "Beaver" Srl, Milan, 2003.
