Boss Selection will be presented in grand style at the next Pitti Uomo .
| Hugo Boss Selection will place on their own. The collection superspecializzata far has been an inside range to Black, the formal label of the German mark. For his return to Pitti Uomo , Hugo Boss has decided to only expose Selection (now to be considered then an independent line) and its range of custom tailored garments. Even its logo has been revised for fall 2011, to better distinguish the line from Black. After Orange, Green and Black, Hugo Boss then added another label (the fourth) to its portfolio. "With a concept and a separate label, Boss Selection range grows and positions itself on its own," said Christoph Auhagen, board member in charge of the brand. Launched in 2004, the Selection line is considered German entrepreneur as an engine of development of its brand, especially American and Asian markets. Selection, which targets 35-50s, will present a concept of merchandising of its own. The group had justified the sale of Metzingen Baldessarini (brand that bears the name of its former artistic director, Ed) in September 2006, just with the success encountered by Selection. Di Bruno Joly (version Italian Gianluca Bolelli) |
0 comments:
Post a Comment