The Scandinavian brand has finally unveiled its next future collaboration. It will be a partnership with the Swedish blogger Elin Kling . There will, however, no major international launch: the collection will be sold exclusively in ten stores, all in Sweden, from February 3.
 H & M by Elin Kling - Photos: H & M / Peter Gehrke |
kind of "priestess" local fashion Elin Kling has become known by his compatriots working for the first national television, then participating in the Swedish edition of the reality show "Dancing with the Stars" . Time is now editor of its magazine, "Styleby, and care of the most popular blog dedicated to Scandinavian fashion. "This is the first fashion blogger to have its first exclusive collection proposal at H & M" indicates the mark.
innovation that the Swedish giant has reserved to his home country, implemented through a collection of nine items and two bohemian-inspired accessories. 'It is too early to say if this kind of initiative will be repeated, "said a FashionMag.com Jegerborn Sofia, marketing manager for H & M Sweden, which remains cautious about the possible spread this type of collaboration in other countries. "The timing for collaboration depends on the choice of the designer or a fashion icon. We love to surprise our customers and fans deliberately making unexpected choices."
few days ago, H & M has denied having a site in collaboration with the English designer Agatha Ruiz de la Prada , voice emanating from the Iberian Press. But after Lanvin, Comme des Garcons , Stella McCartney, Karl Lagerfeld , Matthew Williamson and Jimmy Choo , professionals and enthusiasts in the world of fashion await with anxiety to know what the next big international collaboration engineered the company.
Guinebault Matthieu (Version Italian Gianluca Bolelli)
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