Monday, February 16, 2009

Authenticating Silver Dollars

3.4.3. The brothers Gavioli

From left, Roberto and Gino Gavioli

The activities of the two brothers Gavioli begins in the basement of his home in Milan. E 'at the beginning of the fifties that the two brothers, Jim and Robert, started their adventure into the world of the cartoon. The staff working range of the film was composed of: Roberto Gavioli was interested in the filming, directing and editing, also handles the administrative and management activities planned for this extraordinary work, Gino was the source of characters and carachters , and with them also worked Piffarerio Nino, a childhood friend of two brothers that are primarily of the shots, the camera movements and technical expert, who will become over time, also took care of cuts and edits. In 1951, the production company Opus, a short film commissioned to Gavioli, which can be now considered a music video is born "Naight and Day, "accompanied by the music of Cole Porter." Night and Day "was so successful that other works were commissioned. Gavioli the American experience between 1951 and 1955, the first sign advertising short film, stopping the production 16mm to 35mm film that, for some brands such as Kellogg's, Ferrero, the Salmoiraghi, Zoppas the Alemagna and many others. The great opportunity came with the beginning of "Carousel" even though before 1957 had produced short films animated (in which both were puppets and real pictures) for film advertising, some people are born they collect now happened to spot glin television: the vigilant "Council", the "Trog" and "Dick Gregory" er der Praetorian guard for comedy. Since 1959, it was the turn of the character "Ulysses shadow" created by the same hands multiple Gino Gavioli with Gianni Venturino and Osvaldo Picardo, for the famous brand of decaffeinated "Hag."


"Ulysses and the Shadow" and "The policeman Council", 1959




"Caio Gregory ", 1960

This character will have thirty-two episodes transmitted between the year of his birth and 1966. Between 1962 and 1968 also appears "ball", a new character who advertises for a cleaning the windows. In the meantime, always between 1962 and 1965 on television CONP family of cavemen: "Mammoth, and Babbut Figliut" with the voices of the Quartet "Radar" testimonial Pirelli-Sapsa. The family of cave dwellers, which is expressed only in a few verses to grips with new technology had enormous success, and went with less than 54 "carousel."


"Mammoth, Babbut and Figliut "and" terrible life Cavallini, 1962

born in 1962 and the adventures that will continue until the horse Derby until 1965. Lamnetarsi with Known for his "terrible life horse ..." the voice of Alighiero Noschese ( that parodied the Roman actor Alberto Sordi), will be reintroduced ten years later, in 1975, and will air for four spots. The Roman horse, remained in the memories of Italians, Marco Giusti is defined by "the greatest speaker of carousel horse ". (1.)



"Captain Trinchetto, 1965


" Tacabanda "and" Cimabue "1976

In 1965 he was born "Capitan Trinchetto" product to advertise Spa Recoaro aired until 1971. In 1968 he created the characters and Oracle Andrea, aka the "Tacabanda" protagonists of advertising cookies Doria, for eight years, until 1976, episodes will be broadcast ninety-four televisione.La special characters in advertising proposed by the brothers Gavioli have also found wide acceptance because people like "Dick Gregory", "Reconcile", "Tacabanda, speaking with an Italian comedy that will affect not only the success of the product, in which the character is bound, but just the animation itself .

Roberto Gavioli that he would declare: "In advertising language, and there is great mutual influence, but the choice of regional dialects was strongly desired: Over the years we lose our local identity, it loses the flavor of our language, our expressions and inflections of our speech. So to use in some of these specific characters has been a deliberate choice of identity, we used the Venetian, Sicilian, Roman, perhaps less of Milan. A choice of course in contrast to the uniform language television, but that is combined and dialects spoken in search of more sympathetic and understandable, perhaps joining them at the same spot. We have discussed at length in our meetings: losing the identity of the dialect equivalent to losing the culture of our land. "(2) Between 1967 to three years are about the adventures of" The Vispa Teresa "who advertised underwear Imec. Between 1972 and 1976 makes its appearance in the television character "Cimabue" accompanied by the jingle, with whom he was advertised the bitter Don Bairo aired a series that is initolava "From the diary of Brother News."

Very important are also experimenting with advertising between scenes and characters designed and live: In the same year, 1966, after producing the publicly pubblictĂ  Garzanti, made with the union of photographs and the techniques of drawing, and Gino Roberto advertise the series "Gringo" for the famous brand of canned meat Montana. The onset of this mixed finding immediate success and will be aired for eleven years. The idea, said the same Roberto Gavioli, it occurred to Livio Mazzotti, then the supervisor of the office parties, to resume many Westerns of Sergio Leone.
At that time it was released in cinemas in the western film "A Fistful of Dollars".

"Gringo" is a comic parody of the true western movies where Gringo, the hero, along with Black Jack, the bald bad, through the union of photographic collages and cartoons, advertising brings to the mid-sixties, a sparkling alternative to the Italian advertising. Belongs to this group also nice "Sorbolik," which will air next to Gino Cervi between 1967 and 1972, for advertising Vecchia Romagna Brandy (Black Label).



Advertising "Gringo" for Montana Meat, 1966

Note:

1. "A surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli ', p. 75, Editoriale Jaca Book Spa, Milan, 1998.
2. "A surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli ', p. 119, Editoriale Jaca Book Spa, Milan, 1998.

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