Monday, February 16, 2009

Betty Crocker Boxed Pound Cake Mix Recipes

4.1 "Italy can different"





Carousel "was much more than simple advertising, has accopagnato the peninsula to" hand "in the mechanisms of consumerism, and this was transposition of the spectacular change in Italian society from a simple rural society to industrial society in all respects.
In August 1976, a brief statement announcing the closure of the Rai:
"We inform you that, from the beginning of 1977, the Categories of TV advertising, "Carousel" and "Intermezzo" (airing on the network, respectively, 1 and 2) are lifted. They will be replaced by another item common to both television advertising. "(1)" The
January 1, 1977 the "Year of Superspettacolo with Raffaella Carra." Carrie touches healthy forever, "Carousel" with a glass of brandy famous, rather than of champagne, became part of everyday life of Italians slogan "Stock Brandy, brandy, which creates the atmosphere."
" Here we are in 1977: a closed loop. Twenty years of Caroselli Stock. And it is in the name of Stocks thank all those who made them and you who follow us for many other years. Merry 1977!. "(2.)
So, forever," Carousel "ending his theater. Were now distant time when the evening meeting held Italians glued to the TV, waiting, anticipating the moment of silence and the symbol entr'actes.

Carousel dies after twenty long years. The times were changed now, as Italy had changed and it's hard to blame a cause rather than to another. Carousel was born in the period of economic boom and social "and had participated in social evolution taught Italians to consumers and businesses to communicate as he explains Edmondo Berselli, when supply and demand coincided perfectly.
The causes of the end of "Carousel" are different, in part traceable to the Italian political and social transformation that was witnessing the end of the seventies, and then within our country, and anyway it was heading towards an internalization and standardiddazione economic and cultural pace with other countries. One last
username "Caroselli" that identify well the average Italian in the late seventies and advertising of "insatiable", where not only the Italian citizen no longer content with the sole product, but is informed competent, knows the products and has become demanding in his choice within an increasingly further expansion.
So the Italian consumer is no longer a shy and unsure of itself that needs to be educated and guided to choose the best.
With the consumer needs change, products and changed the way we do, and then publicly pubblictĂ  tv: more commercial, less education, to promote TV shows and full of entertainment, as defined by Piero Dorfles (3.) "The TV of the seventies is a place where every day is a holiday. " Advertise
through the "carousel" what had become insufficient and limited, and primarily the costs of production, including also the cachet that had soared to the stars, and secondly the time they were attacked. To publicly pubblictĂ  was decided by the big American agencies especially that 30 "was needed to advertise a product. Let's say you just around the corner of the eighties" Carousel ", the first channel, and" Intermezzo "on the second channel, and advances represented the only areas of advertising, c 'was in need of change.
A month after the end of Carousel, in February 1977, Rai began to broadcast in color, which brought a renewal not only technological, but cultural sopprattutto: Stop with the carousel in black and white , now considered antiquated that had accompanied the television from its inception with a serious tone and a social climate and resigned, the new television established itself with new expressive possibilities. These reflect a more realistic and vivid reality, which together with psychological meaning, prosperity and abundance, embodying the world of consumption. A first
responsible for killing "Carousel" was the Italian Association of Advertising:
had developed a growing demand from companies for failure to support the high production costs, considered it their right to have access to advertising television. The end of "Carousel" has in fact allowed access to television advertising also smaller companies, this long overdue addition to dagl'inserzionisti also by advertisers.
Another reason, of not only the internal character Rai but also to the policy that is going to draw in Italy, was clearly expressed at the opportunity like a bifurcation of public broadcasting, which changed the way of approach and watch television.
Television was founded by the government with the role of pedagogy, but at a distance of twenty years, the city had learned to eat, but sopprattutto to choose. That's why it was necessary also a distortion of the schedules.
The first channel could no longer be the only reference channel. Social life had changed, and the people who stay up late, wanted to choose other forms of entertainment.
It was therefore decided that the broadcasts began at 12.30: in both channels were added new programming time zones who are experiencing significant plays from the start as late at night, as the broadcast ended at midnight, but the range of programming afternoon and lunchtime.
Another critical step that brought a renewal in the Italian television was the liberalization of private broadcasters.
In 1976 the Constitutional Court decreed the liberalization of private broadcasters in the local area: the Italian Parliament launched the rules for authorizing the first segment of the television broadcasts not only RAI state.
From initial idea to sell to a television audience measured in quality dagl'indici of choice, the idea of \u200b\u200bselling a quantity of television, the number of listeners or sold to advertisers. So the television changes from a state monopoly to a market condition in which in exchange for a successful transmission of the viewers receive a massive dose of publicity, higher than that proposed in just ten minutes.
short, if "Carousel" before ending had been sharply criticized by intellectuals and opinion leaders believed that a subtle tool of consumerism, ironically, with its disappearance in the eighties will see the exponential growth of television advertising.



Notes:

1. "A surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli ', p. 196, Editoriale Jaca Book Spa, Milan, 1998.
2. "Carousel" by Piero Dorfles pag.105, Editrice "Il Mulino, Bologna, 1998.
3. "Carousel" by Piero Dorfles pag.111, Editrice "Il Mulino, Bologna, 1998.

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