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3.4.2. The brothers Pagot

Right Toni and Nino Pagot

" We witnessed a significant change because the needs for the general wore a full-screen animation, to a setting, a script and sets very rich. The small-screen black and white so far claimed the most basic things a lot easier and more immediate "(1.)

Pagot The film begins in 1946. With some experience since the thirties, is only the end of the war, Nino and Tony Pagot , could devote their entire activity animation. In 1949 he released "The Brothers Dynamite," and after that, having spent effort and money ventured into commercial production, a rapidly expanding sector, which gave the opportunity to continue the production of cartoons, but in exchange for a smaller, less creative freedom. Were made initially cinema advertising, a production that will last until the second half of the sixties and late fifties their characters came on television.
The first engagement by the manufacturer Ferdinand (Ferry ) Mayer was to publicize the "Sartinsoda" Biancosarti of the short film "Dream of Love" in 1949. As stated in an interview with Angela Pagot (2): "Television advertising represented a different challenge, requiring seriality, repetition, standardization - while the film gave more to the imagination - requiring continuous innovation, aimed at diversification of the characters and stories between advertising and the other "Another very important thing was the color. Although color television only arrived in 1976, the production of many "carousel" signed Pagot will be produced in color film, since the costs of production for the press was only higher. Pagot The study was the first in Italy to experience the technique of color film in Technicolor, and the establishment of Ferrania in Italy, and despite the publicity appeared in black and white, yet today many of these are actually in color. understand the need to move to television incominciaronouna double production, which is to "Carousel" many brilliant people remain in the memories of generations, from "Bill and Cap", the "diplomat", the "Cat Ciccio," the " Drake Grisù "for sweets Caremoli created in 1967, and the chick" Calimero "for Mira Lanza, 1963.

"Calimero"

The character "Jo Condor" for advertising of Kinder Ferrero, 1971

The "Drake Grisù, 1967

addition to the characters created by the same Pagot, username in the mid-sixties, the two brothers presented their advertisements with pre-existing characters as" Coco Bill of Jacovitti for Eldorado ice cream 1968, and was granted the exclusive from Warner Bros for playing characters borrowed from American cartoons are a few examples "Sylvester" and "Speedy Gonzales" and Hanna-Barbera "The Flintstones," "Huckleberry Hound" and "The Jetsons".

"Coco Bill" character from the animated Jacovitti Pagot for ice cream Eldorado

"The Flintstones" advertised Neocid, aired from 1965 to 1971, then passed to the production of the Film Gamma

Grisù the cute little dragon that could quench the heat of his throat with candy only "cool head" had happened in the 70s and later were broadcast on Rai one of the 52 episodes. Calimero is instead the quintessential character of "Carousel", broadcast from 1963 to 1974 and that he still is remembered by younger generations. In the late nineties on the character of Calimero was created an entire animated series in Japan. The realization of the short film advertising
lasted for months: the first contact with the customer, implementation and production of the cartoon. Once the realization advertising passes from the hands of the study to those of the production company (in this case, Opus, Publicitas and Dft) and through various branches and chain distributions, present the advertising Nalle main theaters of the peninsula. These can not remain in the same cinema for more than a week, and if we talk about publicly pubblictà internationally known, once they are translated into the language required, are being distributed outside Italy.

"Zorry Kid" was always a character in the animated Jacovitti Oil Teodora

Most important is the length of advertising messages: the first short film advertising for the film lasted approximately four minutes (180 meters of film), however longer animated television commercials, where the authors had more freedom by telling a whole story in animated sequences. But as they say time is money and in time there is an adjustment to advertising with a shorter time as those sent to television.

Pagot The film has been able to make a lot of work by obtaining national and international recognition thanks to the work of professional sound, the organization itself and the study the team of collaborators on which for many years until 1972, the year of the dissolution of 'Organization Pagot, brothers Nino and Tony have been able to count.