Caesar's Polish for "Brillantina Linetti, 1957
So the" Radiocorriere "(1. ) titled the article "Carousel Here are the new stars of the 21"
"Besides the nicest actors have entered the public successfully created characters and animated by the imagination of designers.
[...] The little man 'Yes, yes, it seems easy, "along with" God created with the shirt "and" superfine chef Peppino "are the older characters dell'agguerrita troops that took over first-year / quarter - the last two years dealing with the preset positions, without flinching an inch. "- The characters appearing in advertising throughout the year but for only three months, one quarter at a time. I think the time dictated a little 'regulation imposed by a little' dictated by the fact have to satisfy many requests from advertisers. - "Alongside the players closest to the public" - are an example of the first public figure as Peppino De Filippo, who plays "chef Peppino superfine, and Mario Carotenuto, who plays the "Lord was born with a caul" - "Carousel empire cartoons. The fourth quarter of 1959 was the birthplace of two "puppets" creatures designer Roberto Gavioli produced by, directed, initially, and later to the same Gavioli Arena - "The Sicilian policeman" and "Trog" - [...] Other "puppets" are famous "Svanitella"-1960-and "Toto and Tata" belonging to the descendants of Bell and his production company. '(1.)
"Besides the nicest actors have entered the public successfully created characters and animated by the imagination of designers.
[...] The little man 'Yes, yes, it seems easy, "along with" God created with the shirt "and" superfine chef Peppino "are the older characters dell'agguerrita troops that took over first-year / quarter - the last two years dealing with the preset positions, without flinching an inch. "- The characters appearing in advertising throughout the year but for only three months, one quarter at a time. I think the time dictated a little 'regulation imposed by a little' dictated by the fact have to satisfy many requests from advertisers. - "Alongside the players closest to the public" - are an example of the first public figure as Peppino De Filippo, who plays "chef Peppino superfine, and Mario Carotenuto, who plays the "Lord was born with a caul" - "Carousel empire cartoons. The fourth quarter of 1959 was the birthplace of two "puppets" creatures designer Roberto Gavioli produced by, directed, initially, and later to the same Gavioli Arena - "The Sicilian policeman" and "Trog" - [...] Other "puppets" are famous "Svanitella"-1960-and "Toto and Tata" belonging to the descendants of Bell and his production company. '(1.)
"Angelina" for advertising detergent Supertrim, 1958
The new circuit of communication by collecting a huge hit, especially for production companies that find themselves having to respond to a huge increase in demand for clients. There were many requests from companies who wanted a television room where you can advertise your product, because obviously "Carousel" meant quadrupling collections. As I explained previously created the "testimonial", the actor who lends his image to the product and has a reputation for its dealings with the world of cinema, theater or television itself. With skits and jokes
theatrical evening advertising the show managed to capture the attention the whole family playing on the formula for fun. Had the reputation of the highest character and most that came out. If you think that only in 1965, at the height of the spread of television, just to make an appearance outline an actor was going to take thirty thousand pounds: the actors who took more, according to the compensation announced by the "Domenica del Corriere" were Ugo Tognazzi, Vittorio Gassman and Rita Pavone (the latter even more) who received a fee of one million lire. (2.)
Given the continuing increase of the companies that wanted a television space to promote their product, and increase the cachet of the actors, advertising agencies seeing diminished their revenue is in the condition of having to replace the actors in the flesh of bones with animated characters.
was a real challenge!
Nobody believed. Nobody, including the authors believed that in two minutes, the cartoon was able to tell a story. Instead he went like that. The same
Roberto Gavioli said in an interview:
" Carousels the first year of transmission were all made with actors, in our jargon" live ". A friend told me one day Nino Pagot his great fear that we makers of animated films would have been cut out of the competition. Pagot, who was a veteran of the construction a demanding film, "The Dynamite Brothers", was familiar with the organizational efforts to achieve a single minute of animation. I told him not to worry, because "Carousel" seemed like a book made especially for us animators and I showed him shortly after, making its first carousel in cartoons, in the ointment "Vegetallumina", a product Crippa and Berger. It started from there movies. We realized that the importance of the series, the repetition of slogans that quickly became commonplace, or even for phenomena costume.Lavorare carousel was beautiful. "(3.)
The revenge of the Italian animated after a long gestation
between shorts and features handcrafted, trials, disasters cost time, effort and consistency to our creative, now no longer had any secrets to reveal. The animated advertising was already present on the big screens of the cinema: before / after or during the movie, or even in a time gap between sessions.
The animation production played a vital role in the development of an Italian style of advertising: born big names, big production companies and the caracters, the characters. The ads were successful animated
:
first because the characters establish a relationship of sympathy not only with children, but also with the family, and according to the animated character than the actor remained at least tied the product and the company. The success of the animated characters was decreed by the fact that they were born with the product and remained faithful to many series showing sympathy, recognition and appeal on the ever-growing audience, but unlike the real actors who presented some carousels were engaged in other creative possibilities.
It 'also interesting to note that the animated character at a time when it was created, with its specific characteristics remained loyal to the product for years. It was just a rule that contract with clients, creative professionals put in writing. No one could use the character for any other product except the one for which it was created.
So there are many characters mention, as were many products to advertise, but in doing so I want to add some funny anecdotes about how these friendly pets are born from the hand of their creator.
theatrical evening advertising the show managed to capture the attention the whole family playing on the formula for fun. Had the reputation of the highest character and most that came out. If you think that only in 1965, at the height of the spread of television, just to make an appearance outline an actor was going to take thirty thousand pounds: the actors who took more, according to the compensation announced by the "Domenica del Corriere" were Ugo Tognazzi, Vittorio Gassman and Rita Pavone (the latter even more) who received a fee of one million lire. (2.)
Given the continuing increase of the companies that wanted a television space to promote their product, and increase the cachet of the actors, advertising agencies seeing diminished their revenue is in the condition of having to replace the actors in the flesh of bones with animated characters.
was a real challenge!
Nobody believed. Nobody, including the authors believed that in two minutes, the cartoon was able to tell a story. Instead he went like that. The same
Roberto Gavioli said in an interview:
" Carousels the first year of transmission were all made with actors, in our jargon" live ". A friend told me one day Nino Pagot his great fear that we makers of animated films would have been cut out of the competition. Pagot, who was a veteran of the construction a demanding film, "The Dynamite Brothers", was familiar with the organizational efforts to achieve a single minute of animation. I told him not to worry, because "Carousel" seemed like a book made especially for us animators and I showed him shortly after, making its first carousel in cartoons, in the ointment "Vegetallumina", a product Crippa and Berger. It started from there movies. We realized that the importance of the series, the repetition of slogans that quickly became commonplace, or even for phenomena costume.Lavorare carousel was beautiful. "(3.)
The revenge of the Italian animated after a long gestation
between shorts and features handcrafted, trials, disasters cost time, effort and consistency to our creative, now no longer had any secrets to reveal. The animated advertising was already present on the big screens of the cinema: before / after or during the movie, or even in a time gap between sessions.
The animation production played a vital role in the development of an Italian style of advertising: born big names, big production companies and the caracters, the characters. The ads were successful animated
:
first because the characters establish a relationship of sympathy not only with children, but also with the family, and according to the animated character than the actor remained at least tied the product and the company. The success of the animated characters was decreed by the fact that they were born with the product and remained faithful to many series showing sympathy, recognition and appeal on the ever-growing audience, but unlike the real actors who presented some carousels were engaged in other creative possibilities.
It 'also interesting to note that the animated character at a time when it was created, with its specific characteristics remained loyal to the product for years. It was just a rule that contract with clients, creative professionals put in writing. No one could use the character for any other product except the one for which it was created.
So there are many characters mention, as were many products to advertise, but in doing so I want to add some funny anecdotes about how these friendly pets are born from the hand of their creator.
"Life with Grandpa" advertising animated Sandro Lodolo
Notes:
1. "Radiocorriere" article p. 16 " Here are the new stars of the carousel 21 "N ° 43, 22-28 October 1961
2. "The best of 1957-1977 Carousel" by Guia Cross, "The cachet of the testimonial in 1965," p.. 202, Giulio Einaudi Editore SpA Turin 2008.
3. "A surprise box. The range of films Roberto Gavioli and audiovisual communication in Italy from carousel today. Presentation by Sergio Zavoli ', p. 39, Editoriale Jaca Book Spa, Milan, 1998.
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